TAILOR TOYO

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      TAILOR TOYO
      - The souvenir jacket(commonly known as the sukajyan in Japan) originated during the early days of post World War II. The jackets featured of oriental designs (eagle, tiger, dragon) and/or the servicemen's very own designs of their unit or base names, etc. Later, souvenir jackets became commercialized and sold through Post Exchanges (PX: commissaries within the US army bases) throughout Japan. Kosho & Co., the predecessor of Toyo Enterprise, was the main suppliers of the souvenir jackets and other garments for U.S. bases at the time. By the 1950's, during its peak, Kosho & Co. had acquired 95% of entire souvenir jacket market. Rooting back from Kosho & Co., Tailor Toyo has been the leading brand of creating sukajyan for over half century. Sukajyan by Tailor Toyo is not merely a temporary trend, but a representation of the culture that has been passed down for generations and the essence of originality and authenticity.


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