- The brand started in 2003 based in Hokkaido, Japan, where has beautiful nature. They named the brand with the name of flagship store's address in Sapporo, Hokkaido, and it is an outdoor brand with the theme of fishing unique to this vast land. From 2015, under the concept of "FISH & BIKE", they pay attention to the ancient Japanese fishing method "Tenkara(A device with only a fishing rod, a hair needle, and a fishing line)". In addition, they advocate an outdoor life of fishing with fat bikes born in America and have released many products born from new concepts such as not only clothing but also original waders and fishing rods. Currently, they are also proposing URBAN OUTDOOR OUTFIT and promoting outdoor wear styles that are active in the urban city.