"KICHIZO" was launched as a new label of Porter Classic with the chief designer, Mr. Koumu Yoshida, who inherited all of Mr. Katsuyuki Yoshida, the representative of Porter Classic who has left a great influence and achievements in the bag industry. The brand name is taken from the ancestor, Kichizo Yoshida. Inheriting the name of the ancestor is also a symbol of strong will and firm attitude. Porter Classic was born from the desire to return to the origin of bag making and restore the traditions and craftsmanship that is allegedly lost and leave them to future generations. KICHIZO is a project that Mr. Katsuyuki Yoshida and Mr. Koumu Yoshida who have been producing hit items for many years is striving high quality and durability and putting everything into further evolution of bags. KICHIZO has been producing not only bags but also accessories with a full lineup.