Jipijapa

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      Jipijapa
      The brand name comes from the Spanish reading of the plant which is used for Panama hats, the reeds from Ecuador, South America. The designer Seiichi Kaga named the brand name since he had loved that word and spelling when he had heard it at a hat specialty store in New York he had visited a long time ago. Since the brand was founded in 1992, he has produced unique collections with the keyword, "ordinary but a little interesting".

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